Thursday, April 3, 2014

Greenpeace grades greenest mega-data centers

A new report by the environmental watchdog group Greenpeace grades the efforts of the world's Internet technology giants toward greening their data centers. The report presents a "clean energy index" -- based on data from the companies or otherwise publicly available information -- that determines how much clean energy, on average, a company uses to power its data centers.

The report states that Apple, Google and Facebook have all made significant strides in applying renewable energy sources within their data centers to drive their Internet services. Amazon and Twitter's data centers? Not so much. Among the tech giants, Oracle is also singled out for its lack of enthusiasm for clean energy usage within its data centers.

Oregon receives special attention in the report because of the state's concentration of mega-data centers, drawn by the region's relatively low power prices.

See also:  Amazon data center outage casts cloud over cloud

And as noted by The Oregonian's Mike Rogoway, "Amazon.com, which operates a big server farm in [the state's] Morrow County, gets an F grade from Greenpeace for concealing its sources of its electricity and for lobbying, successfully, to relax Oregon’s clean energy laws during the last legislative session. Amazon disputed Greenpeace's analysis, and said it runs environmentally friendly, energy-efficient data centers."

Meanwhile, at the other end of the grading spectrum, Apple was lauded as the most improved company in terms of green energy usage, since Greenpeace's last report in 2012.

Read the new report from Greenpeace: Clicking Clean: How Companies are Creating the Green Internet - April 2014

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